Two basic marketing terms need to be understood by managers namely the 4P of marketing mix and another basic marketing term is the Product Life Cycle
By understanding the product life cycle concept:
the marketing manager is able to plan alternate marketing strategies to address the challenges that their products are likely to face and
he or she [...]
Continue reading about Product Life Cycle & Its Impact On Marketing Mix
One of the most important concept in marketing is the marketing mix which comprises product, price, promotion and place and is popularly known as the 4Ps.
4 P’s
Marketing Mix
Product
The product management and product marketing aspects of marketing deal with the specifications of the actual goods or services and how it relates to the end-user’s needs and [...]
Below are some articles from my another blog pertaining to Branding:
MBA TOPICS IN MARKETING -Branding Articles
About Branding:
Branding Strategies
Role of a Brand Manager
Branding-Internal branding-which resource is most effective
Branding-Protecting your Intellectual Properties
Branding strategy-Expanding Overseas
Global versus International Brand
Superbrand Organization International
China’s top 20 Brands
Branding-Three core values that make the BMW Brand Special
Continuous Improvement-Questions to ask about our brand
[...]
Pricing plays an extremely crucial role in making people buy the product(s) or service(s). Hence, non-financial managers need to understand some basics about some of the usual pricing methodologies.
Append below is a list/snapshots of all articles on pricing methodologies:
Different Types of Pricing Methodology
What Are the factors to consider in pricing
Variable or Marginal Cost Plus Pricing [...]
Continue reading about Snapshots Of Articles Covered Under Pricing Methodology
In the earlier article, we have dealt with the importance of making the correct pricing decisions and the factors to consider before making a pricing decision.
This article refers to the various methods of pricing which include the following:
Full Cost Plus pricing;
Variable/Marginal Cost Plus pricing
Rate of Return Pricing;
Break-even Pricing;
MINIMUM PRICING;
Standard Cost Plus
In the earlier article, we have dealt with the importance of making the correct pricing decisions and the factors to consider before making a pricing decision.
This article refers to the various methods of pricing which include the following:
Full Cost Plus pricing;
Variable/Marginal Cost Plus pricing
Rate of Return Pricing;
Break-even Pricing;
Minimum Pricing;
Standard Cost Plus
In the earlier article, we have dealt with the importance of making the correct pricing decisions and the factors to consider before making a pricing decision.
This article refers to the various methods of pricing which include the following:
Full Cost Plus pricing;
Variable/Marginal Cost Plus pricing
Rate of Return Pricing;
In the earlier article, we have dealt with the importance of making the correct pricing decisions and the factors to consider before making a pricing decision.
This article refers to the various methods of pricing which include the following:
Full Cost Plus pricing;
Variable/Marginal Cost Plus pricing
Rate of Return Pricing;
Break-even Pricing;
Minimum Pricing;
Standard Cost Plus
Continue reading about Pricing Decision -Variable Or Marginal Cost Plus Pricing
In the earlier article, we have dealt with the importance of making the correct pricing decisions and the factors to consider before making a pricing decision.
This article refers to the various methods of pricing which include the following:
FULL COST PLUS pricing;
Continue reading about Different Types Of Pricing Methodology
Pricing which is part of the overall marketing strategy plays a very critical role in the success of a company as it is able to increase the profitability and or increase the market share.
Continue reading about Factors To Consider In Pricing Decision
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